The Scholarly Format Appropriate For The Field - 1322 Words

Topic and Project Description (a thorough description of the topic and project, written in the scholarly format appropriate to the field): Grinnell College students, faculty, and staff have, for years, tried to make Grinnell College and its community more sustainable. Whether it has been through sourcing food grown locally and without fossil-fuel based fertilizers, advocating for LEED-certified buildings that conserve energy and water, or altering the College’s energy profile through the implementation of large-scale wind turbines, the College has focused on reducing harmful emissions while preserving standard of living (BMUB 2014). With the help of Professors Liz Queathem and Lee Sharpe, as well as Chris Bair and Rick Whitney from†¦show more content†¦German policy encourages building structures that are both efficient and that often produce their own energy, by allowing the government to directly pay property owners a fair market value for any renewable energy prod uced, versus Iowa’s standard of low-rate utility payouts (AIA) (Database of State Incentives for Renewables and Efficiency). This is but one example of the differences in policy that I plan to investigate in my research. Through careful analysis of policy at the local and national level in Germany, I will work to identify the areas in which policy and attitudinal changes could have the greatest effect on energy consumption. Energy savings can be found in the embodied energy of a structure, as well as through the inputs of energy into buildings and outputs of waste that require energy to treat (e.g. sewage, trash). For example, in Germany, laws requiring companies to implement â€Å"cradle-to-grave† waste controls sharply contrast with U.S. policy that puts the onus on the consumer to make sure waste is disposed of— and emissions are accounted for—properly (JWNET 2010). As I will be working in conjunction with several other students—each of us exam ining some aspect of Holistic Sustainability—we will work together to simultaneously answer the broader question of what a new Center for Sustainability at Grinnell College should look like. With my area of research, I hope to identify whether the Center should be a new or renovated

Contrasting the Ethical Theories of Immanuel Kant and John...

The purpose of this essay is to contrast the ethical theories of Immanuel Kant and John Stuart Mill, I will look at some possible criticisms that both Kant and Mill could take on each other’s theory and how each one would respond to the criticisms. In the end I will make a personal assessment of the theories in line with the criticisms and responses from both Kant and Mill. The foundation of Kant’s ethical theory is what he calls the categorical imperative and this is one of the important aspects of the principle of deontology. There are two fundamentally critical components to Kant’s categorical imperative. The first one is Perfect Duty of Universalizability. †¨Kant believes that a perfect duty is one that must be met. If a person fails to meet a perfect duty Kant argues she has done something wrong. He maintains that all people have a perfect duty to act in such a way that their actions could be universalized and no logical contradiction would occur. Assum ing someone who needs to borrow money and is considering making a false promise to pay it back. The maxim that could be invoked is, when I need money, I will borrow it and promise to pay back even though I do not intend to. This principle of â€Å"self love† according to (Scalet Arthur, 2012) might produce some happiness for the person but how right is this. When the principle of universality is applied to this test, the maxim becomes clear that if everyone were to act in this manner, the institution of promising itself wouldShow MoreRelatedComparing Aristotle And John Stuart Mill1130 Words   |  5 Pageshowever I intend to concentrate of the famous works of Aristotle, Immanuel Kant, and John Stuart Mill. After meticulously analyzing each of the above philosophers’ texts, I personally prefer the position of utilitarian and Benthamite, John Stuart Mill. After comparing and contrasting the positions and reasonings of these philosophers, I will demonstrate my own reas ons why I have chosen John Stuart Mill as the most established in his theory of the role of pleasure in morality. Aristotle was a particularlyRead MorePhilosophical Analysis of Aristotle883 Words   |  4 PagesUnlike Kantian, Aristotle states that there are many ways for a man to utilize virtue within his life to achieve the highest good. There are various happiness but duty and standard are the same for all thing. Thus, Kant’s ethical theory is more compelling than Aristotle’s ethics. Kant is implying that one has to treat someone different as a person with dignity and intrinsic worth. He advises people to be treating others as if they were as much as man or women as you are. While explaining the conceptRead MoreImmanuel Kant And John Stuart Mill948 Words   |  4 Pagesyou do it? Immanuel Kant and John Stuart Mill would give you strongly contrasting opinions. A person should not kill another to benefit five others. It would be a wrong thing to do, but Mill would disagree. Kant believed that good intentions count and that the morality of an action is determined by the intentions behind it rather than its consequences. Kant says that the consequences are irrelevant to assessments of moral worth, which contrasts sharply with Mill’s utilitarianism. Kant believed thatRead MoreJohn Stuart Mill On The Modern World1544 Words   |  7 PagesImmanuel Kant was a German philosopher born in 1724 and died in 1804. His writings on philosophy had influence on people all over the world. Centuries later, you can still use his work as a point of reference for issues facing the modern world. His writings were such that they brought a new dimension in religion, law and history. One of his more famous writings was in the form of a paper which includes the ‘Metaphysics of Morals’ which form the basis for this paper. His view of morals is that ourRead MoreJohn Stuart Mill, And The Deontological Theory Of Ethics1873 Words   |  8 Pagesimperative to understand the logistics of possible relief efforts through a philosophical lens. Two well-developed theories that offer solutions to such problems are Utilitarianism, proposed by John Stuart Mill, and the Deontological Theory of Ethics, advocated for by Immanuel Kant. Although drastical ly contrasting perspectives on the surface, both the Principle of Utility and Deontological Theory address the proper way in which to respond in certain situations that encompass determining the fate of numerousRead MoreLast Year, One Of The Most Talked About Mainstream Movies1636 Words   |  7 PagesDoss served with distinction at Hacksaw Ridge, saving approximately 75 people, including enemy soldiers, as a medic. For his bravery, Doss became the first man in American history to earn the Medal of Honor without firing a bullet. To discern the ethical issues of this movie, it is useful to examine a scene from Hacksaw Ridge (2016) that is emblematic of the potential pitfalls the movie possesses. Late in the film, Doss (played by Andrew Garfield) is scavenging the now quiet battlefield for woundedRead MoreKantian Ethics And Utilitarianism Are At Variance On Issues Of Morality1992 Words   |  8 Pagesa similar end goal on what general ethical outcomes in solving the ills of the world. These two philosophical thoughts examine nature of morality with variant theories. As Kantian ethics are based on the theories propagated by German philosopher Immanuel Kant, utilitarianism on the other hand as has been projected by Jeremy Bentham and John Stuart Mills and many others who share in this school of thought. In this essay, I am going to examine these two contrasting views and provides responses to eachRead MoreEthical Issue in Pharmacy1618 Words   |  7 PagesEthical issues in the retail pharmaceutical industry: An analysis of the ethical dilemmas faced within Chaguanas Drug Mart Limited Abstract: The ethical duty of a pharmacy is to promote a patient’s best interest. However, certain obvious ethical issues will arise. Within any business involved in bulk purchasing the issue of unconscious theft will also occur. The following paper focuses on the application of ethical theories that supports as well as argues the behavior within Chaguanas Drug MartRead MoreAtticus s Choice For Defend Tom Robinson1395 Words   |  6 Pagesothers. The classic film, To Kill A Mockingbird, depicts several instances where a character’s actions may be perceived as morally wrong, based on the fundamental principles of ethical theories. In the following, I will discuss the case where Atticus makes a choice to defend Tom Robinson, and I will apply two ethical theories to explain how his act could be considered morally wrong or morally right. Ultimately, I will illustrate that through a utilitarian perspective, Atticus’ action can be consideredRead More An Examination of Deontolog y and Utilitarianism in Deeply Moral Situations1250 Words   |  5 Pagesfeelings than by reason[1]. This statement is significant, as it undermines two of the primary ethical doctrines in philosophy - the deontological perspective defended by Immanuel Kant (1724 - 1804) in Foundations of the Metaphysics of Morals (634), and utilitarianism, supported by John Stuart Mill (1806 - 1873) in his essay, Utilitarianism (667). Deontology and utilitarianism are contrasting theories. The former focuses on the intrinsic moral worth of our actions, whereas the latter argues that

Search and Retrieval of Rich Media †Free Samples to Students

Question: Discuss about the Search and Retrieval of Rich Media. Answer: Introduction: There are many negative effects of rich media o small businesses. After the adoption of rich media for businesses, it is necessary for the companies to measure its effectiveness. However, it is difficult for the small companies to measure the return in investment (ROI) of rich media. With the help of rich media, the customers are able to give their reviews. Thus, it is difficult for the small organizations to handle negative customer reviews. In addition, it is highly time consuming for the small companies to implement the strategies of rich media. Most importantly, small companies have to bear large amount of expenses that harms their businesses in a large way (Laudon and Laudon 2013). People face many issues at the time of using rich media. Rich media is highly computerized and gadget based. People who are cannot use computers and gadgets are not able to use this media. Performance issue is another major issue faced by people. People face many issues while developing and delivering advertisements with the help of rich media. Another major issue is e-commerce (Daras, Manolopoulou and Axenopoulos 2012). It can be seen that there are many people who are not use-to-use e-commerce for various purposes. These kinds of people will not be beneficial from different kinds of rich media activities. These are the major issues. From the above table, it can be seen that the portion of expenses incurred for rich media is the highest among all other media sources in Australia. Thus, it can be observed that rich media is the most expensive. The major reason is the use of latest technology in rich media. Business organizations have to incur huge amount of cost in the adoption of advanced technology. In addition, companies need to conduct market research while adopting rich media to understand the market, audience and their behaviors. This process includes huge amount of costs. For these reasons, rich media is more expensive than any other media. At the time of implementing rich media, companies have to face some major issues. Sometimes companies face problems in necessary capital for implementing rich media. They have to take term loans to arrange capital. The next problem is related to talent issue. Companies require technically literate skillful employees to carry on the operations of rich media. Due to lack of these types of employees, companies face major issues. It is required for the companies to develop a digital culture in the organizations for the implementation of rich media. Lack of this type of culture may affect the implementation of rich media in the companies (Shin et al. 2014). These are the main issues faced by companies while implementing rich media. References Adnews.com.au. (2017).Digital ad spend to overtake TV in 2017, studies find - AdNews. [online] Available at: https://www.adnews.com.au/news/digital-ad-spend-to-overtake-tv-in-2017-studies-find [Accessed 27 Oct. 2017]. Daras, P., Manolopoulou, S. and Axenopoulos, A., 2012. Search and retrieval of rich media objects supporting multiple multimodal queries.IEEE Transactions on Multimedia,14(3), pp.734-746. Laudon, K.C. and Laudon, J.P., 2013. Management Information Systems 13e. Shin, B.J., Griffin, G.C., Tunney, J.T., Rundell, T.B., Dean, R.I. and Chun, R.Y.T., Visible Measures Corp., 2014.Method and system for internet video and rich media behavioral measurement. U.S. Patent 8,745,647. Trilogyam.com.au. (2017).Digital ad spend in Australia grows to take almost 50% of all advertising dollars in 2016. [online] Available at: https://www.trilogyam.com.au/blog/digital-ad-spend-in-australia-grows-to-take-almost-50.html [Accessed 27 Oct. 2017].

The Government of San Francisco Should Allow the Closing Hours of the Night Club Venues to Extend to 4 p.m.

Introduction Many people have very negatives views of night clubs and associate them with binge drinking, drug abuse, or crime. This is why their activities are closely regulated and their closing hours are usually restricted. However, night clubs cannot be viewed as the sole contributors to the social problems of San Francisco. They create opportunities for people, especially a change for relaxation and social interaction.Advertising We will write a custom report sample on The Government of San Francisco Should Allow the Closing Hours of the Night Club Venues to Extend to 4 p.m. specifically for you for only $16.05 $11/page Learn More The government of San Francisco should allow the closing hours of the night club venues to extend to 4 p.m. because this policy will allow many visitors have more fulfilling recreation time. Moreover, it will increase the profitability of such venues and improve their economic sustainability. Here I speak as a resident of San Francisco and as a person who wishes to find a compromise between the safety concerns of the public administrators and the needs of people who visit night clubs. For this speech, I have reviewed various sources showing that the closing hours of night club venues can be safely extended provided that some precautions are taken. Main Body Contention By extending the closing hours of night clubs, the government of San Francisco will provide more opportunities to the residents of this city, especially those ones, for whom visits to night clubs are the only way of relaxation. This policy will also increase the profitability of many nightclubs. This change will not necessarily pose a threat to safety of people provided that the government regulates the sales of alcoholic beverages. These venues also have to ensure that the guests do not take part in illegal activities. If these requirements are met, the closing hours can be extended to 4 p.m. Needs Night clubs serve various needs of ma ny people. In particularly, they serve the need for recreation and social interaction. The visitors of nightclubs go to these venues because there they can meet new friends or relax by listening to music. These individuals do not always go to night clubs with the purpose of taking drugs or drinking. Current restrictions limit the opportunities that these people have. These people are forced to leave at a specific time, even though they have no intention to do so. It is often argued that that the closing hours of nightclubs should not be extended because this policy will increase the number of violent assaults by more than 30 percent and make roads more dangerous (Kypri et al, 303). Admittedly, there is such a risk, and there are cases when the visitors of nightclubs act in an irresponsible way on the road or even commit crimes.Advertising Looking for report on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, this risk can be explained by the fact that there are no limits on alcohol consumption. One should assume that people who visit such places are only interested in binge drinking. In many cases, they attach more attention to communication and listening to music, rather than drinking and drug abuse. If the management of night club venues imposes restrictions on the consumption of alcohol, the criminal and deviant behavior can be minimized. The statistical data indicates that a person can indeed commit a crime after visiting a nightclub; however, such crimes are usually committed by those individuals who have already used alcohol even before going to the club (Hughes et al, 60). Thus, the risk of such incidents can be reduced provided that the management of these venues does not admit people who have already consumed alcohol before going to the night club. Furthermore, one should remember that public clubs are important employers in San Francisco. By extending the closing hours, the government will help them become more sustainable. Wishes Nightclubs appeal to many young people because they enable them to cope with pressure and get relaxation. This is why they do not want to be restricted by the closing hours. The thing is that in the majority of cases, they do not act in a deviant or illegal way, but their freedom is restricted. The management of many nightclubs does try to ensure that no the visitors are not engaged in any illegal activities. However, they do not want the government to put extra burden on them, especially when this burden limits their profitability. The thing is that they are made responsible for the crimes of which they are not guilty. Both visitors of night clubs and the owners of these venues do believe that the government should focus not only on the closing hours, but on the security procedures that are adopted in such organizations. This is one of the most important issues that the government of San Francisco should bear in mind. Conclusion Night clubs should not be associated only with drug abuse, binge drinking, and crime. Many of these organizations attach importance to their safety rules and try to minimize the risk of unlawful behavior. By restricting their closing hours, the government of San Francisco will not resolve the social problems faced by the residents of this city. Moreover, the policies of the government should be more focused on the safety procedures within night clubs, rather than their closing time.Advertising We will write a custom report sample on The Government of San Francisco Should Allow the Closing Hours of the Night Club Venues to Extend to 4 p.m. specifically for you for only $16.05 $11/page Learn More Therefore, the closing hours of night club venues can be extended to 4 p. m. without posing any threat to public safety. It will create more benefits to people who visit these venues and improve the economic sustainability of these organizations. Works Cited Hughes, Karen, Zara Anderson, Michela, Morleo, and Mark Bellis â€Å"Alcohol, Nightlife And Violence: The Relative Contributions Of Drinking Before And During Nights Out To Negative Health And Criminal Justice Outcomes.† Addiction 103.1 (2008): 60-65. Print. Kypri, Kypros, Craig Jones, Patrick McEdlduff and Daniel Barker. â€Å"Effects Of Restricting Pub Closing Times On Night-Time Assaults In An Australian City.† Addiction 106.2 (2011): 303-310. Print. This report on The Government of San Francisco Should Allow the Closing Hours of the Night Club Venues to Extend to 4 p.m. was written and submitted by user Rumiko Fujikawa to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

10 Personal Things Not to Say in an Interview

10 Personal Things Not to Say in an Interview We know we’re supposed to make a personal connection with our interviewer, wherever possible, but it is so easy to go overboard and, well, overshare. It’s also easy to get nervous and babble- next thing you know you’ve gone and told a totally unnecessary story that won’t make you seem friendly and approachable, but a little bit too much. Avoid making an inadvertent wrong impression by making sure to withhold details about the following 10 personal matters.1. Money ProblemsNo matter how broke you are, this is not fodder for the interview. Even if you pulled yourself out of a big black hole, financially speaking, this is a story to tell over drinks once you’ve worked somewhere for years, not during the interview.2. Relationship ProblemsYour interviewer may be really nice and empathetic, but your divorce, your spouse’s needs and wants, your childcare disasters, your troubled ex†¦ none of this will help you get the job. These details can act ually hurt. You never want to present yourself as that colleague who can never shut up about their personal life. Keep your interview, at least, drama free.3. Legal ProblemsWhatever you do, don’t bring up any brushes with the law or lawsuits. No matter whether you are at fault, it won’t help your interviewer to look kindly upon you. Leave your legal woes for your lawyer’s office.4. Health ProblemsYour illnesses and injuries are not good topics for an interview. You don’t have to bring them up- even if you took time off to deal with them. If you can get away with not disclosing that information, do. Let your interviewer make more positive assumptions about why you took that year off from an old job. Then you won’t seem like a liability to hire.5. Family PlansIt’s always best to leave out that you’re trying to have a baby and you anticipate taking maternity leave soon- or cutting back on hours just after you’ve been hired. It is illegal to discriminate on the basis of pregnancy- even the intent to become pregnant. But don’t give any hiring managers who don’t know the law the chance to talk themselves out of offering you the job.6. Burned BridgesSo you had a less than savory departure from your last job. Keep it to yourself. Stay classy, keep the high road, and move on. Say you were just ready for something new. This will signal to the interviewer that you aren’t a risk of bad-mouthing their company, should you end up leaving this job in unsavory circumstances too.7. ReligionUnless you’re applying for a job in a religious institution, you can keep your faith to yourself. (You don’t have to answer this question, by the way, even if asked directly.)8. PoliticsWhen in doubt, just steer clear. Unless, of course, you’re applying to work at a political firm or company. Otherwise, keep mum. Political conversations among coworkers can be contentious enough.9. Extracurricular sIt’s always great to mention particularly interesting hobbies or volunteer work. But make sure you don’t play them up too much, and risk your interviewer getting the impression that you won’t have time to do your real job for all the time and effort you put into your outside, unpaid one.10. ComplaintsParticularly when it comes to former jobs or bosses. Keep a positive spin on everything you say. Friends are the people you rant too when you need to get some frustration off your chest. Your interviewer wants to see the very best of you.Keeping calm and very well prepared can prevent you from babbling and running into any of the above traps. When in doubt, practice until perfect. And take a good deep breath before going in. Stay calm and keep it professional and you’ll do fine.

How Starfish See With Eyespots

How Starfish See With Eyespots Starfish, which are more scientifically known as sea stars,  dont have any visible body parts that look like eyes. So how do they see? While it may not look like starfish have eyes, they do, although theyre not like our eyes. A starfish has eyespots that cannot see much in the way of details but can detect light and dark. These eyespots are at the tip of each of the starfishs arms. That means that a 5-armed starfish has five eyespots, and a 40-armed starfish has 40! How to See a Starfishs Eyespots A starfishs eyespots lie underneath its skin, but you can see them. If you get a chance to gently hold a starfish, often it will tilt the end of its arms upward. Look at the very tip, and you might see a black  or red dot. Thats the eyespot. Cartoons that portray starfish with a face with eyes in the center of their body are therefore inaccurate. A starfish is actually looking at you with its arms, not from the center of its body. Its just easier for cartoonists to portray them that way. Structure of the Sea Star Eye The eye of a sea star is very small. On a blue star, they are only about half a millimeter wide. They have a groove on the underside of each arm that has the tube feet that stars use to move. The eye is made of a couple hundred light-collecting units and is located at the end of one of the tube feet on each arm. It is a compound eye like that of an insect, but it doesnt have a lens to focus the light. This reduces its ability to see anything but light, dark, and large structures such as the coral reef it needs to live on. What Sea Stars Can See Sea stars cant detect color. They dont have the color-detecting cones that human eyes do, so they are colorblind and see only light and dark. They also cant see fast-moving objects as their eyes work slowly. If something swims by them fast, they simply wont detect it. They cant see any details because they have so few light-detecting cells. Experiments have shown they can detect large structures, and even that was a surprise for scientists, who for a long time thought they could only see light and dark. Each eye of the sea star has a large field of vision. If all of their eyes werent blocked, they could see for 360 degrees around themselves. They could probably limit their field of vision using their other tube feet on each arm as blinders. Sea stars likely see just enough to be able to get to where they want to be, on a rock or coral reef where they can feed.

Greek Ethnic Identity Essay Example | Topics and Well Written Essays - 750 words

Greek Ethnic Identity - Essay Example In world history, Greeks are one of the most prominent groups of people owing to their huge contribution to ancient civilization. With the constant reference to these people in antiquity’s historical, literary, philosophical, and architectural involvement, it becomes interesting to know who the Greeks through a deeper look at their ethnic identity. Starting at their first reference to themselves as Greeks which sets them apart to other groups, it should be noted that their ethnic identity has evolved through the different historical events and transitions that they went through. Thus, this paper will look at Greek identity during the antiquity and modern times.In the eyes of a Westerner, the term Greek is used to refer to any speaker of the Greek language regardless of their origin. Thus, Greek refer to either Mycenaean, Byzantian, and modern Greek recognizing that all these groups speak the same language amidst their time of existence. However, Greeks are very much particular about their racial purity denying the existence of â€Å"ethnological adulteration.† This very strong sense of racial purity is important to all the Greeks and is repeatedly communicated to all the non-Greeks. According to Shea (1997), â€Å"the Greek insistence on ethnological purity for its people is not unusual among expressions of nationalism.† Starting from the ancient Greeks, there has been this awareness and insistence that Greeks are homogenous without the influence or presence of cultural minorities. It goes strongly with the assertion of the Greeks of their lofty heritage and their perception of other ethnicities as being inferior. Thus, ethnic awareness of Greeks is centered on their belief of racial purity. In fact â€Å"Modern Greek identity is based on an unshakable conviction that the Greek State is ethnically homogenous. This belief ... has entailed repeated and official denial of the existence of minorities which are not of 'pure' Hellenic originâ₠¬ .

Imaging Informatics ( Agfa- Impax 6 ) Essay Example | Topics and Well Written Essays - 1500 words

Imaging Informatics ( Agfa- Impax 6 ) - Essay Example PACS software allows for examination of more vivid details, which results in higher levels of diagnosis accuracy and patient treatment outcomes. In addition, the PACS technology can ensure that referring physicians are able to find complete history and study of the concerned medical case, using a web browser, from anywhere. This would permit the physicians working in rural and remote areas to read the images sent over the web, for examining the same, virtually, offline. With such vast advantages and uses of PACS, the technology has now become a part of electronic medical record, while expanding beyond the radiology department- based medical application. This has necessitated the integration of PACS with RIS solutions, while IT vendors offer interchangeability of data, seamlessly, to enable radiologists helping in provision of optimum medical care at faster speed with lesser costs. Accordingly, the integrated RIS/PACS solutions create a single data base to manage image and information workflow of any radiology department. While it is responsible for acquiring, storing and displaying radiology text-based and image information, the integrated technology maintains awareness of all digital and analog information, creating the work-lists and order status information. This way PACS helps in management of all clinical and business processes in an effective manner, while considerably reducing the related paper work.( PACS –Technology Report , 2009 ) As PACS is a technology that integrates the computers, communication networks, servers, work-stations and software to formulate and manage a system for radiological image formation and display as well as producing the relevant image information archive; there are several components that are integrated together by digital networks and communication protocols. The components include data acquisition gateway, which is

How Laughter Works Essay Example for Free

How Laughter Works Essay The essay that I chose from the book was the one by Marshall Brain â€Å"How Laughter Works†. I chose to write about this essay because this one is more in depth of where laughter actually comes from how its more than just jokes that people laugh at every day. Start off with a dash of sarcasm and a dash of vulgarity. At least that’s what my friends and I do. Laughter is a form of enjoyment towards one another. Means we are remotely comfortable to be openly laughing at something. Laughter is defined as â€Å"A voluntary reaction to certain external or internal stimuli.† It is also most commonly considered a visual expression of a number of positive emotional states such as joy, mirth, happiness, relief etc. Laughter usually occurs when one is comfortable to be around another person. Researchers believe that the purpose of laughter is related to making and strengthening human connections. A psychological study showed that laughter has its own name gelotology. Gelotology is from the Greek word â€Å"gelos† meaning laughter. Brain mentions people that are ticklish often wonder â€Å"Why can’t I tickle myself?† In order for tickling to work the brain needs tension and surprise. Obviously when you try to tickle yourself you know its coming so the brain does not react to you tickling yourself. But if someone starts to tickle you, your brain has that surprise and then you tense up. This made sense to me but not completely. Laughter also benefits one’s health and fight disease. The purpose of laughter is to relieve ourselves from stress of everyday life and laughter also increases our white blood cells and our immune system. Laughter releases endorphin which is the body’s natural pain killer and so is a pleasant act, producing a general feeling of well-being. Mental health professionals are suggesting â€Å"laughter therapy†, which teaches the patients to laugh at things that are not usually funny. It also helps the patients cope with difficult situations. Laughter just in general makes anyone feel great about one ’s self. Laughter is considered one of the best medic ations. Laughter predates human speech by millions of years, scientists think. It likely evolved as an early form of communication to help people negotiate group dynamics and establish hierarchy. Laughter nowadays is a form of expression. We rarely laugh when we are by ourselves but when we are with other people we laugh more out loud. People usually laugh at anything that they find humorous, even other people for the most part. For instance, The Darwin awards are stories about people who Brain mentions people make careers based on laughter, like comedians. No matter where you go, what city you visit, more than likely there will be a comedy club somewhere in that town. Or you can just go to the local bar and find amusement there. Comedy is also found on television. You can watch your daily dose of Scrubs or Friends and get your endorphins flowing. Laughter always helps other people get people out of a funk that they are in, laughter is contagious. When someone laughs it triggers circuits in our brains then a grin appears which makes more laughter happen. Brain said that depending on age, we laugh about different things. Like if you were a pre-teen in your teenage years basically they laugh at anything mentioning sex, peers, and food and authority figures. As you mature our taste in what we think is funny changes. As we get into adulthood, they usually joke about something less judgmental and more on specific things like referring to movies or plays etc. Brain made me think hard about this. As I read about the pre-teens and teenage years I was thinking what I joked about during that time, and he’s right. Even as we mature we joke around but our jokes now are not like what we used to joke about as kids. I never really thought about it until I read it in this essay. Brain also mentions researchers say that people often store their negative emotions of anger and sadness and fear rather than talking about it someone. Laughter releases all of that built up stress of keeping all of those emotions in. If we start to laugh too much or too hard we start to burst out into tears. Not in a bad way but a good way. This triggers our emotions and the tears are just squeezed out because we scrunch our face when we laugh. When we laugh harder it makes our body want to release some hormones, which are found in tears. The higher the hormones in the tears means the more you have stress. In this essay I believe Brain gave a lot of detailed information and actually made it an easy read. Going through I noticed Brain categorized every section so you knew what you were reading about and not confused about jumping from one subject to another. I did do some more research to verify and find something new on the subjects. Like how laughter was a form of communication 10 million years ago and how laughter is contagious, but I think everyone knows about that one. In Brains’ essay I have learned pretty much everything there is to know on laughter. Where it comes from, what we laugh at, and how it affects our health. I know we laugh about more than just jokes but I had no idea it helps our health. Basically laughter is a cure for anything nowadays. References Brain, M.(2009). How laughter works In , W.H Thelin (Ed.), Writing without Formulas (pp.428-435 ). Mason,OH ; Cengage Learning. Reflective Letter The essay I chose to do a critique on was â€Å"How Laughter Works† by Marshall Brain. This essay grabbed my attention because as I just skimmed the pages deciding which one I was going to read, this essay was very well organized and just by the titles of the sections it was very in depth. This essay was a good read in my eyes. If readers want to know basically the history of laughter or where it comes from, then I would suggest this to any reader. My main point of my essay is basically highlighting all the sections that Brain had wrote about. Brain fascinated me with all the in depth information about the brain itself and the functions of laughter. I believe the audience that would be interested in reading my paper are people who might have thought Brains’ essay was too long for them to read or basically someone who enjoys information more than just reading something to get a laugh out of it. Brains’ essay was filled with information basically over flowing, and I just highlighted some of the main points that he talked about in each section. As I read Brains’ essay, I took notes but I typed them so I could start paragraphs from them. I also did research on some of his topics that interested me , like the section of the brain where laughter or emotion comes from. At the beginning of writing my paper basically I had all these paragraphs typed but not in order, I just type what comes to mind. I then would read over all the paragraphs and try and make sense of them and put them in order. I then went through and edited the paragraphs that needed to be edited.

Nationalism Essay -- Politics, Political Process, China

Nationalism is a term used to define the sense of belonging among the people living in a nation. In general terms, it is what makes a nation, different components assembling the political process. Unionizing a nation and welcoming the people as being part of it in exchange for political loyalty is a form of nationalism. It can be used for liberation, popular sovereignty, economic development, and self-worth. Yet it can also be used to diminish the self-worth of the nation and the people itself creating ethnic and national superiority among the prestigious. This differs among various nations, emphasizing and focusing on China, India and Japan. The composition and size of a population varies from country to country and it’s an important component when nationalism because it makes-up it’s political process. The population can effect the political decisions and the government’s ability to provide the needs of the people living in that nation (Charlton, 2010, 21). In India, the population is rapidly increasing specifically in cities in which they are becoming developed due to the reproduction of its residents and migration from rural areas. Many leave their villages to increase their opportunities to provide for their families and themselves although some end up living in slums and on the sidewalks (Charlton, 2010, 23). Even though this may be the case, many Indian citizens still reside in their rural communities. The distribution in India throughout its regions and states is one factor of nationalism. Some areas are more populated than others due to the biological conditions such as that formation of land and weather which plays a role among farming systems, family structures and regional cuisines (Charlton, 2010, 51). Another reas... ..., making them inferior and unequal to men. Women have recently began taking the roles of bring revenue to the households. Women have also taken leadership in certain departments that contribute to the economic growth of the nation (Charlton, 2010, 80). The involvement of women within the Japanese society has taken a great toll, improving living standards and demographic changes. This has decline the rate of marriage as well as the birth of children. Although traditional customs of gender and adapted customs from abroad are conflated, Japan is still trying to create gender equality. Even though this may be the case, Japan is still among the lowest ranked throughout worldwide in gender inequality. Women still haven’t been given the authority to take control of political tasks, therefore suggesting that gender inequality still exists in Japan (Charlton, 2010, 80). Nationalism Essay -- Politics, Political Process, China Nationalism is a term used to define the sense of belonging among the people living in a nation. In general terms, it is what makes a nation, different components assembling the political process. Unionizing a nation and welcoming the people as being part of it in exchange for political loyalty is a form of nationalism. It can be used for liberation, popular sovereignty, economic development, and self-worth. Yet it can also be used to diminish the self-worth of the nation and the people itself creating ethnic and national superiority among the prestigious. This differs among various nations, emphasizing and focusing on China, India and Japan. The composition and size of a population varies from country to country and it’s an important component when nationalism because it makes-up it’s political process. The population can effect the political decisions and the government’s ability to provide the needs of the people living in that nation (Charlton, 2010, 21). In India, the population is rapidly increasing specifically in cities in which they are becoming developed due to the reproduction of its residents and migration from rural areas. Many leave their villages to increase their opportunities to provide for their families and themselves although some end up living in slums and on the sidewalks (Charlton, 2010, 23). Even though this may be the case, many Indian citizens still reside in their rural communities. The distribution in India throughout its regions and states is one factor of nationalism. Some areas are more populated than others due to the biological conditions such as that formation of land and weather which plays a role among farming systems, family structures and regional cuisines (Charlton, 2010, 51). Another reas... ..., making them inferior and unequal to men. Women have recently began taking the roles of bring revenue to the households. Women have also taken leadership in certain departments that contribute to the economic growth of the nation (Charlton, 2010, 80). The involvement of women within the Japanese society has taken a great toll, improving living standards and demographic changes. This has decline the rate of marriage as well as the birth of children. Although traditional customs of gender and adapted customs from abroad are conflated, Japan is still trying to create gender equality. Even though this may be the case, Japan is still among the lowest ranked throughout worldwide in gender inequality. Women still haven’t been given the authority to take control of political tasks, therefore suggesting that gender inequality still exists in Japan (Charlton, 2010, 80).

Carbon Credits to Control Emissions

The concept of carbon credits came into existence as a result of increasing awareness of the need for controlling emissions. The mechanism was formalized in the Kyoto Protocol, an international agreement between more than 170 countries. The Protocol agreed has fixed quotas on the maximum amount of Greenhouse gases which can be emitted by the developed and developing countries. In turn these countries set quotas on the emissions of installations run by local business and other organizations. Burning of fossil fuels is a major source of industrial greenhouse gas emissions, especially for power, cement, steel, textile, fertilizer and many other industries which rely on fossil fuels (coal, electricity derived from coal, natural gas and oil). The major greenhouse gases emitted by these industries are carbon dioxide, methane, nitrous oxide, hydro fluorocarbons (HFCs) etc. , all of which increase the atmosphere’s ability to trap infrared energy and thus affect the climate. Each such business has been fixed with specified number of units, otherwise called ‘allowance of credits’, upto which can emit carbon dioxide or other equivalent greenhouse gas. Operators that have not used up their quotas can sell their unused allowances as Carbon Credits, while businesses that are about to exceed their quotas can buy the extra allowances as credits, privately or on the open market. By permitting allowances to be bought and sold, an operator can seek out the most cost-effective way of reducing its emissions, either by investing in ‘cleaner’ machinery and practices or by purchasing emissions from another operator who already has excess ‘capacity’. Banks can use the opportunity for financing machinery for protecting emissions, or for green projects which get certificates for their projects and sell to the companies which exceed their quota of emission and are ready to buy the certificates.

Breaking the hourglass (Evaluating time management’s importance) Essay

Time management, according to Marc Mancini (2003), is organizing one’s time in such a way that he or she will be more fulfilled, more confident, less stressed and less frustrated about his or her life dealings. Mancini (2003) pointed out the importance of managing time especially in this fast-paced environment where twenty fours hours is no longer enough for a day. How an individual manages his or her time is analogous to how he or she handles his or her life. Now that globalization has set in, time management is no longer an individualistic concern. Through the years, various business organizations have readily launched programs and trainings that would address time management problems. This situation can be attributed to the fact that efficient time utilization increases one’s productivity and has been instrumental in improving â€Å"service delivery (Politt, 2008).† Brooks and Schofield (1996) also implied that time management contributes to successful â€Å"product developments.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Another importance of time management can be observed in balancing critical life endeavors to achieve one’s goals (Harvard Business School, 2005). It is a discipline of controlling one’s life through efficient allocation of time (Harvard Business School, 2005). When personal goals are achieved, this translates to satisfaction and high performance. This is most especially true as for the case of many employees who are constantly exposed to stressful and pressure-driven working environments. Time management can therefore aid executives in helping their subordinates realize and attain their personal goals via creating more flexible yet highly productive working arrangements and setting good examples (Line, 2002)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Darryl Davis (2003) also asserted that time management is more of an attitude-related issue than plain technical task. Time management is an issue of one’s willingness to utilize time more efficiently. It is a matter of creating concrete decisions in terms of prioritizing tasks and establishing attainable work schedules. With this regard, effective time management and positive outlook enable employees to experience a balanced life (Davis, 2003). Business companies, in return, can maximize their potentials.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Ruth Klein (2005) also supported Davis’ contentions, stating that balancing priorities requires full determination to execute all the planned changes. These changes should be then incorporated in a serious time management effort (Klein, 2005). Time is so precious that if one is able to spend his or her time wisely through effective and efficient time management, it is as same as keeping gold bars in a vault. They say time is gold, but the truth is time is life itself. People live their lives by the ticking of the clock. Time also determines the success and failures of many companies. Under this context, time presents a double-edged sword. It can be an asset and at the same time, a liability. Therefore, it is highly important for individuals and business organizations alike to establish efficient time management. Time management ensures that tasks are properly executed. Likewise, this also contributes to achieving balance in one’s professional and personal endeavors. Reference List Brooks, B. and Schofield, N. (1996). Time-to-market: time equals money—but where does it   Ã‚   all go?. World Class Design to Manufacture. 2 (6), 4 Harvard Business School (2005). Time management: increase your personal productivity and    effectiveness. Massachusetts: Harvard Business School Publishing. Davis, D. (2003). How to become a power agent in real estate. New York: Mc-Graw Hill Companies, Inc. Klein, R. (2005). Time management secrets for working women: getting organized to get the most out of each day. Illinois: Sourcebooks, Inc. Line, M (2002). How Should Managers Spend Their Time? Part 2. Library Management. 23   Ã‚  Ã‚  Ã‚   (1./2), 101-102 Politt, D. (2008). ISS rises to the challenge of effective HR Management. Human Resource   Ã‚  Ã‚  Ã‚  Ã‚   Management International Digest. 16 (2), 34-35 Mancini, M. (2003). Time Management. New York: Mc-Graw Hill Companies, Inc.

12 Things You Should Never Say At Work

12 Things You Should Never Say At Work At work, we sometimes speak without thinking especially when feeling stressed or overwhelmed. The words being said can be taken out of context and can get you on bad terms with both your employer and co-workers. Here are 12 things you should never  say at work and the alternative of what you should  say instead.Source [ Headway Capital ]

Word Class Definition and Examples

Word Class Definition and Examples In English grammar, a word class is a set of words that display the same formal properties, especially their inflections and distribution. The term word class is similar to the more traditional term, part of speech. It is also variously called grammatical category, lexical category, and  syntactic category (although these terms are not wholly or universally synonymous). The two major families of word classes are lexical (or open or form) classes (nouns, verbs, adjectives, adverbs) and function (or closed or structure) classes (determiners, particles, prepositions, and others). Examples and Observations When linguists began to look closely at English grammatical structure in the 1940s and 1950s, they encountered so many problems of identification and definition that the term part of speech soon fell out of favor, word class being introduced instead. Word classes are equivalent to parts of speech, but defined according to strict linguistic criteria. (David Crystal, The Cambridge Encyclopedia of the English Language, 2nd ed. Cambridge University Press, 2003)There is no single correct way of analyzing words into word classes...Grammarians disagree about the boundaries between the word classes (see gradience), and it is not always clear whether to lump subcategories together or to split them. For example, in some grammars...pronouns are classed as nouns, whereas in other frameworks...they are treated as a separate word class. (Bas Aarts, Sylvia Chalker, Edmund Weiner,  The Oxford Dictionary of English Grammar, 2nd ed. Oxford University Press, 2014) Form Classes and Structure Classes [The] distinction between lexical and grammatical meaning determines the first division in our classification: form-class words and structure-class words. In general, the form classes provide the primary lexical content; the structure classes explain the grammatical or structural relationship. Think of the form-class words as the bricks of the language and the structure words as the mortar that holds them together. The form classes also known as content words or open classes include: NounsVerbsAdjectivesAdverbs The structure classes, also known as function words or closed classes, include: DeterminersPronounsAuxiliariesConjunctionsQualifiersInterrogativesPrepositionsExpletivesParticles Probably the most striking difference between the form classes and the structure classes is characterized by their numbers. Of the half million or more words in our language, the structure words- with some notable exceptions- can be counted in the hundreds. The form classes, however, are large, open classes; new nouns and verbs and adjectives and adverbs regularly enter the language as new technology and new ideas require them. (Martha Kolln and Robert Funk, Understanding English Grammar. Allyn and Bacon, 1998) One Word, Multiple Classes Items may belong to more than one class. In most instances, we can only assign a word to a word class when we encounter it in context. Looks is a verb in It looks good, but a noun in She has good looks; that is a conjunction in I know that they are abroad, but a pronoun in I know that and a determiner in I know that man; one is a generic pronoun in One must be careful not to offend them, but a numeral in Give me one good reason. (Sidney Greenbaum, Oxford English Grammar. Oxford University Press, 1996) Suffixes as Signals We recognize the class of a word by its use in context. Some words have suffixes (endings added to words to form new words) that help to signal the class they belong to. These suffixes are not necessarily sufficient in themselves to identify the class of a word. For example, -ly is a typical suffix for adverbs (slowly, proudly), but we also find this suffix in adjectives: cowardly, homely, manly. And we can sometimes convert words from one class to another even though they have suffixes that are typical of their original class: an engineer, to engineer; a negative response, a negative. (Sidney Greenbaum and Gerald Nelson, An Introduction to English Grammar, 3rd ed. Pearson, 2009) A Matter of Degree [N]ot all the members of a class will necessarily have all the identifying properties. Membership in a particular class is really a matter of degree. In this regard, grammar is not so different from the real world. There are prototypical sports like football and not so sporty sports like darts. There are exemplary mammals like dogs and freakish ones like the platypus. Similarly, there are good examples of verbs like watch and lousy examples like beware; exemplary nouns like chair that display all the features of a typical noun and some not so good ones like Kenny. (Kersti Bà ¶rjars and Kate Burridge, Introducing English Grammar, 2nd ed. Hodder, 2010)

Yankee Fork and Hoe Company Case Study Example | Topics and Well Written Essays - 250 words

Yankee Fork and Hoe Company - Case Study Example Roberts deploys Sharon Place, the consultant to investigate the problem mainly focusing on its high-volume product ‘bow rake’. Place wants to know how Yankee plans bow rake production. According to the information given by Phil Stanton, the important faculty of marketing, Yankee does not have a formal method of production planning. The production forecasting depends on the information given by the marketing section. However, the forecasts are usually inflated and therefore, Stanton usually reduces the forecast by 10 percent. According to Stanton, the production will be cost effective only if the forecasts are good. However, it often flaws due to the inaccurate information given by the marketers. Ron Adams, the marketing manager has a different opinion regarding the causes of late delivery. He says that he prepares monthly forecasts relying on various factors like the changes in the economy, the previous year’s shortage, and the feedback collected from managers from various sales regions. He further complains that despite the whole efforts, they still fail to avoid customer

Summary Issue Analysis Research Paper Example | Topics and Well Written Essays - 1500 words

Summary Issue Analysis - Research Paper Example The facilitator will reduce one full letter on the grade marking for any completed template, because of a student has not entered her or his responses in the appropriate box. Enter responses using single space and the font type and size should be the pre-determined one for the template (Times New Roman, 12-point). The facilitator will reduce one full letter on the grade for any completed template, if a student has used other spacing conventions, font type or font size. Wherever grammatically appropriate and helpful, include paragraph breaks and bulleted lists to organize responses. Responses must not exceed the maximum word count limit for each section [as set forth in brackets next to each heading]. Determine the number of words included in the response to each section and input the word count to each response in the spaces provided within the template. (To determine word counts, in MS Word, highlight the response, select the â€Å"Tools† drop-down menu and select Word Count. ) Again, the facilitator may reduce one full letter on the grade marking for any completed template (a) If the response in any section exceeds the related maximum word count limit, or (b) If the student fails to provide his/her own word count. Completely and successfully check grammatical error as well as spelling mistakes in the responses (using the related MS Word capability) prior to submitting the completed template to the facilitator. For this purpose, make certain that ALL â€Å"grammar– and style– check† options and settings are active. In MS Word, select Tools, Options, Spelling & Grammar. Under Writing style, select Grammar & Style. Then select Settings †¦ and check all Grammar and Style boxes except Use of first person. Also, under Require select always Comma required before last item option; for Punctuation required with quotes select inside; and for Spaces required between sentences select 2. The facilitator will reduce one full letter on the gr ade on any completed template, if it (a) is not successfully spell-checked and grammar-checked using the required settings or (b) uses any instance of â€Å"passive voice.† Submit the completed template to the facilitator via the course drop box. The facilitator will grade and comment on the electronic files submitted and subsequently return the files to students via the course drop box. Use the following file naming convention, a student should submit the completed template to the facilitator. Modify the course term indicator as appropriate: A603_M8W2-12_Analysis_StudentLastName_StudentFirstInitial.doc Example: A603_M8W2-12_Analysis_Smith_J.doc The facilitator will not accept assignments after the due date, without exception. Purpose The purpose of this paper is to examine and discuss the ethical issues, economic consequences, and political context of accounting standards and financial reporting for stock-based compensation (most commonly in the form of employee stock optio ns). This paper begins by identifying the stakeholders and the nature of their stake in the decision of a company, about whether it has to (a) adopt the optional fair value method of

Calcium within the Human Body Essay Example | Topics and Well Written Essays - 1500 words

Calcium within the Human Body - Essay Example A fascinating interplay of pathways and signals are involved in calcium regulation. As research and new technologies evolve, new aspects are elucidated in these complex mechanisms. Various animal models have been used in order to understand the cellular responses and the hormonal regulation (Eckermann 2008). Moe (2008) states "normal homeostatic regulation maintains serum levels, intracellular levels, and optimal mineral content in bone", summarizing the intricacy of structures and organs that contribute to "normal" levels. The major organs involved in the regulation of its metabolism are the parathyroid glands, the kidneys, the skeleton, and the gut (Wysolmerski & Insogna 2007). Our body obtains the necessary amount of calcium from two major sources: diet (through intestinal absorption) and bones (through calcium mobilization). Foods that include a high amount of calcium are diary milk, cheese yogurt, and green vegetables. The amount of calcium people need varies: young people need a high intake, so that growth and development are assured. Older women need calcium supplementation in order to prevent osteoporosis. Calcium is absorbed in the very beginning of the small bowel: duodenum and the first portion of the jejunum. The intestinal absorption is regulated by Vitamin D, and its mobil ization is tightly regulated by various hormones and signaling mechanisms, with a continuous remodeling of calcium storage. For example, if calcium is not adequately obtained from diet, a series of hormonal mechanisms are set off in order to get the necessary amount from bones; if this process is sustained for a long period of time, bones weaken. The kidneys are also important organs which regulate calcium metabolism and keep its blood levels (Choudhury & Levy 2007). In the different portions of the kidney, calcium is reabsorbed, so that equilibrium is achieved in the blood. Additionally, in both the proximal and distal nephrons, filtrated calcium is passively or actively absorbed into the bloodstream obtaining adequate levels in the urine. Those mechanisms can be modified with different drugs, which are used in certain conditions such as renal calculi. To review the impact of kidney disease in calcium metabolism, Hamdy (2007) has published an article where he explains the role of chronic kidney disease and the major disturbances seen in bone and mineral metabolism. A review of calcium metabolism would not be complete without addressing bone processes. Bone undergoes remodeling in all life stages, but certainly this process is faster in younger individuals, and more significant in trabecular bone than cortical bone. Normal bones are formed by different substances. Most of the body's calcium is stored in the bones, along with phosphorus and, mostly, as calcium phosphate salts. The great majority (almost 99%) of the calcium is found in the skeleton and approximately 1% moves freely from and into the bones (Matos 2008). Two principal cells regulate bone formation and destruction: osteoclasts and osteoblasts. Osteoclasts resorb bone and are formed by numerous monocytes that fuse and take shape of a multinucleated cell. On the other hand, osteoblasts deposit new bone and arise from mesenchymal cells. The remainder component of bone

Theories for Employee Motivation

Theories for Employee Motivation At the dawn of this millennium, Milner (2003) concluded that motivation continues to hold a significant position in eyes of scholars. It is a known fact that various organizations have resorted to different strategies to boost staff motivation, create a comfortable work environment and consequently, increase output. Motivation can be analyzed from various perspectives but for the purpose of this essay, it would be examined from a work related point of view. Work motivation is a set of energetic forces that originate both within as well as beyond an individuals being, to initiate work-related behaviour and to determine its form, direction, intensity, and duration (Pinder, 2005). We can therefore rightfully infer that motivation is a psychological process developing from contact between an individual and his environment. To understand motivation, one must understand the aspirations of a living being. Several motivation theories have been proposed to explain these human aspirations at different times and by diverse people. Motivation theories are broadly divided into two but for this essay, two theories, one from each broad group has selected for analysis. They are; Maslows hierarchy of needs theory (content theory) and Expectancy theory (process theory) They will be reviewed, evaluated and compared, highlighting individual strengths and limitations. They also would be used to determine the extent to which they influence individual motivation of people in the work place. Furthermore information collated from completed questionnaires by employees on what motivates them will be summarized and compared with the theory propositions to ascertain practical relevance. 2.0 LITERATURE REVIEW An appropriate starting note would be answering the question, what is motivation? A suitable definition would be the cognitive decision-making process, through which goal-directed behaviour is initiated, energized, directed and maintained (Buchanan Huczynski 2010, p. 267). The need to study motivation, its stimulators and extinguishers remain very vital. Its importance to managers cannot be over emphasized. Understanding the concept of motivation would equip managers with the right skills to encourage subordinates, accomplish organizational goals, increase output and also improve their quality of life. Motivation is a combination of choice and intention. It has come to a conclusion that individuals dissent to their motivational state and the elements that influence it. 2.1 MOTIVATION THEORIES Motivation theories are generally categorized under two broad groups content theory and process theory. Although there is no universally accepted theory that applies to everyone, each can help in different work scenarios. An attempt has been made to explain the variability noticed in the decisions people make about what they do at work, their commitment and the strength they utilize in achieving goals using motivational theories. Content theories of motivation question the perspective that views motivation in terms of individuals goals. Examples of content theories include Herzbergs Two-factor theory and Maslows hierarchy of needs theory. While process theories view motivation in terms of the decision making process influencing an individuals choice of goals. Examples are Equity Theory, Expectancy Theory and Goal Setting Theory. Different content and process theories have been formulated having specific application to motivation with reference to work context. 2.1.1 Maslows Hierarchy of Needs Theory (Content theory) According to R. Dailey (2008), Maslow proposed that people are motivated by the longing to gratify particular needs. He went on to arrange this needs in a given order starting with the most basic needs which he called lower level needs and rising to the higher level needs. He maintained that the lower level needs must be majorly satisfied before higher level needs and that a satisfied need seizes to be a motivator. Below are briefly described the different needs starting with the lower level needs. Physiological Needs these refer to basic needs required for survival and they include food, water, shelter, air. Some researchers have added money to this group arguing that it has the capacity to provide some of the needs. Security Needs these reefers to the general concern of an individual to feel safe, stable and the absence of pain in his environment both physically and psychologically. Social Belongingness Needs these refer to the desire for affiliation, friendship, love and being accepted by others as a result of interaction and association. Theoretically, people who reach this level have primarily satisfied physiological and safety needs and are now concerned with establishing satisfying relationships. (Hitt, Miller, and Colella, 2009). Esteem Needs these refer to perceptions of personal value as a result of admiration from fellow individuals. When employees have attained a certain level in the organizational hierarchy, they yearn for recognition, fame and power owing to previous achievements. Self-actualization Needs the need for self-actualization sits at the top of Maslows hierarchy and few people are deemed to have attained this level. They are generally driven by the desire to utilize their skill and maximize their potential. They always seek new ground breaking opportunities to bring into play their skills which greatly motivate them. Some other factors were originally included in Maslows needs but have been omitted by subsequent researchers. They are To know and to understand Aesthetics Transcendence Freedom of enquiry and expression They come in this order respectively between esteem needs and self-actualization needs. According to Maslow, the most potent way of motivating individuals is by provision of their primary needs which is the lowest unsatisfied need (Gordon, 1996). 2.2 Expectancy Theory (Process theory) People are motivated to work or involve in a process only when they are assured of or perceive personal benefit. The process through which outcomes become desirable is explained by the expectancy theory (Buchanan Huczynski, 2010). This theory thus goes along to prove that we act in manners that facilitate the accomplishment of appreciated goals. It helps in explaining employee behaviours relating to issues such as career choice, performance, joining a new organization, absenteeism, turnover and leadership effectiveness (Dailey, 2008). Expectancy theory was stated as a function of three concepts: valence, instrumentality and expectancy. Mathematically, it can be expressed as Motivation = V x I x E ( Valence x Instrumentality x Expectancy) If any of the values has zero value, then consequently, motivation is zero. Valence can be said to be personal value placed on a reward or the perceived value of an outcome. Since it is subjective, that means valence comes across to various people in different ways. Employees ascribe valences to specific outcomes and they can be either negative or positive. A negative valence can be linked to undesirable outcomes and consequently makes employee exhibit avoidance behaviours. Instrumentality is the personal belief that good performance would produce valued rewards. It can also be positive or negative. While positive instrumentality refers to the employee belief that good performance would lead to desired rewards, negative instrumentality means the opposite. Expectancy is the personal belief that effort would lead to good performance. When employees decide to dedicate time and energy to a job, they expect positive outcomes. Contrastingly, there would be no perceived effort if the employee believes that it would not bring about positive performance. It is also noteworthy that performance feedback would boost effort. Diagrammatically, expectancy theory can be summarized by the figure below. Motivational Force = Effort Performance Outcome 1 V1 Outcome 2 V2 Outcome 3 V3 E = Expectancy I = Instrumentality V = Valence 1 = Not valued at all 2 = Not strongly valued 3 = Strongly valued Fig 1.0: Expectancy Theory Model 2.3 STRENGTHS AND WEAKNESSES The strengths and weaknesses of Maslows hierarchy of needs theory and the Expectancy theory have been summarized in the tables below. STRENGTHS MASLOWS THEORY EXPECTANCY THEORY Shows the essence of consulting with employees and giving them a sense of belonging within the company. Strong empirical support. Shows a simple, reasonable description of human behaviour. Reflects importance of consistent rewards. It still remains very influential Recognizes individual differences. Encourages employee career development. Provides explicit ways to increase employee motivation. WEAKNESSES MASLOWS THEORY EXPECTANCY THEORY Lacks empirical validity. Using the components individually cannot strongly predict motivation. Focused only on positive growth without reflecting the possibility of a relapse in individuals. Assumes behaviour is rational. Does not hold universally Predictive power low for uncertain environments. Does not take individual differences into consideration. Questionable view of humans. 3.0 DATA ANALYSIS Those selected for the survey cut across multicultural backgrounds, different kinds of jobs ranging from white collar jobs to ordinary jobs and different organizational levels managers and subordinates. The questions were carefully selected to prove or disprove the validity of the theories. (See attached questionnaire in Appendix 1). Beginning with Maslows theory, the effect of physiological needs was undoubtedly reflected in the survey. 80% strongly agreed that the absence of physiological needs would adversely affect their motivation. Another issue is the contention over social needs. While 40% strongly accept the need to be socially accepted, a close 30% argue that the need to be accepted would not have any adverse on their output not because they lack emotions but owing to the nature of their work e.g. scientific research. Some others strongly underplayed the effect of social needs claiming that they boosted their self confidence by themselves and did not need to be accepted to be motivated which contradicts Maslows theory. The result also shows a very strong point that cut across the entire respondents which is the effect of pay. The survey results are summarized in the figure below. Fig 3.0 MASLOWS HIERARCHY OF NEEDS THEORY ANALYSIS For the expectancy theory, the components instrumentality, valence and expectancy were generally accepted though the percentage for those that strongly agreed was not overwhelming. 30% strongly agreed to the influence of instrumentality, 30% for valence and 40% for expectancy. Worthy of note is the feedback factor whose importance is overwhelmingly obvious from the figure below (80%). But most interestingly is the fact that even though 80% strongly subscribed to motivation from a good pay check, a stunning 60% agreed that they would accept a more interesting job for a pay cut (question 1). A general summary of the survey relating to the expectancy theory is shown in the figure below. Fig 3.1 EXPECTANCY THEORY RESULT ANALYSIS 3.1 EVALUATION OF THEORIES The answers to the questionnaire would seem to indicate that workers were not remarkably convinced that good performance would lead to valuable rewards which raise a strong concern about the motivation of workers in todays organizations. The argument is that if the employees do not see a clear pathway from excellent performance to valued rewards, motivation would be on the decline with the effects clearly obvious. Moreover, 60% of the respondents opted for a more interesting work with less pay. This shows a path to self-actualization and that more value placed on it. When the job is more interesting, that provides the employee with an atmosphere to exploit his potentials hoping for a valued reward. This further explains the concept of instrumentality because respondents placed more value on job satisfaction. The last two questions were intended to get firsthand the kind of rewards that truly appeal to individuals and to give them an opportunity to say what really motivates them. 70% of the respondents had financial rewards as their first choice and it was followed by recognition with a close score of 60%. This reflects Maslows social and belongings need and also his esteem needs on one hand and the valence component of the expectancy theory. This shows a relationship in both theories when compared. Also very prominent was the feedback factor equally portrayed by the two theories. Equally significant was the choice of promotion and self-actualization as valuable rewards. Promotion as an example of instrumentality can also boost esteem needs. The survey results highlighted show very close similarities between Maslows hierarchy of needs and the Expectancy theory. Even though they were proposed by various people and ages ago, they have stood the test of time and are still very valuable today. The results also prove that motivation is dependent on the individual and the environment. 3.2 PRACTICAL RELEVANCE Most work places meet the first two basic needs going by Maslows hierarchy needs theory. Employers meet physiological needs by paying wages and salaries which can provide food and shelter. In most countries, they are also obligated by law to meet the next level of needs by providing safe and secure work places. To meet the next level of needs, managers need to encourage team work. The work environment is a social place and at that team spirit should be developed. Managers should go a long way to foster socialization and a sense of belonging through effective internal communication, social gatherings, etc. If this is done, a better working environment would be created, social needs provided and motivation heading north. An appropriate reward system is very essential and would go a long way to meet esteem needs. Clear links should be made between efforts and goals and an appraisal system which recognizes achievement using valued rewards like pay rises, executive official cars and promotions should be put in place. These things also attach a status symbol to their office which promotes esteem. Evidently, the esteem of people in diverse jobs is boosted in different ways. If managers possess the ability to assess and channel instrumentality rightly, motivation would be surely achieved. All management policies that crack, resist, alter or bend instrumentalities should be looked into to avoid lowering employee effort and performance. Self-actualization, sitting on the top of Maslows hierarchy can be likened to valued reward instrumentality in the expectancy theory and this would not immediately come to everybody as achievable through work but it actually is. Managers should ensure quality training and support so as to achieve clear performance goals and provide an avenue to inspire innovation. When employees are faced with challenging goals and can see a clear path to positive instrumentality through expectancy then this objective is feasible and personal growth achieved. On the contrary, self-actualization has been found to play a marginal role in some cultures. Japanese cultures offer jobs for life which seem to meet only physiological needs and promotions based on seniority which diminishes the longing for self-actualization in the work place. Also in some highly collectivist cultures, attempts to be personally innovative may be deemed as aberrant (Hofstede, 1991). 4.0 CONCLUSION The present study attempts to crystallize certain factors which influence motivation by analyzing the relationship between employees, employers and the work environment. Both Maslows theory and Expectancy theory can explain motivation only to a certain magnitude from various view points. Maslows theory proposes that individuals are motivated based on drives and needs while expectancy theory postulates that choices are made based on how we make choices with respect to goals. The response from the questionnaires corroborated aspects of both theories but highlighted the great importance of pay and feedback in influencing motivation. It is recommended that managers and employers pay great attention to these factors amongst the rest. As hinted previously, no theory can conclusively explain the concept of motivation. The relevance of these theories cannot be over emphasized or neglected. They have had a substantial impact on managers directly and employers as a whole in helping to find out how and what to do to boost employee motivation. In addition, they have generated further interests in the area of specialization. The most significant limitation to this survey was the restriction to the number of people surveyed and the difficulty in convincing unskilled workers to partake in the survey.

Eutrophication Essay -- Geology

What is eutrophication? Eutrophication is, in the simplest terms, too much of a good thing. It occurs when too many nutrients are deposited into a body of water, throwing off the established balance of production and consumption of organic matter. Eutrophication can take place in ponds, lakes, rivers, and oceans. At first, the overload of nutrients in the body of water encourages plant growth. However, soon this excess of organic material uses up most of the available oxygen in the water, taking it away from the other plants and animals. These other organisms can no longer survive with such depleted oxygen levels and die off, creating what is referred to sometimes as a "dead zone", devoid of life. Below is a table of the different trophic states, or levels of organic matter in relation to available oxygen, that a body of water traverses on its way to becoming a "dead zone". TROPHIC STATES Oligotrophic Clear waters with little organic matter or sediment and minimum biological activity. Mesotrophic Waters with more nutrients, and therefore, more biological productivity. Eutrophic Waters extremely rich in nutrients, with high biological productivity. Some species may be choked out. Hypereutrophic Murky, highly productive waters, closest to the wetland status. Many clearwater species cannot survive. Dystrophic Low in nutrients, highly colored with dissolved humic organic material. (Not necessarily a part of the natural trophic progression.) back to top What causes eutrophication? Eutrophication of bodies of water is a naturally occurring phenomenon. However, the process has been aggravated by the human population. Such man-made eutrophication is caused by excessive discharge of nutrien... ...less * and being a responsible boater by pumping out wastes. back to top Resources 1. Environmental Agency, http://www.environment-agency.gov.uk/ s-enviro/viewpoints/4health/3eutroph/4-3.html 2. Eutrophication, http://www.btnep.org/pages/eutrophication1.html 3. Fish Kills do to Harmful Algal Blooms, http://www.redtide.whoi.edu/ hab/foodweb/fishkills.html 4. Harmful Algal Bloom Photo Gallery, http://habserv1.whoi.edu/hab/ rtphotos/rtphotos.html 5. Impact of Phosphorus on Aquatic Life: Eutrophication, http://www. agnr.umd.edu/users/agron/nutrient/Factshee/Phosphorus/Eutrop.html 6. Marine Research on Eutrophication, http://www.mare.su.se/english/ index.html 7. Midatlantic Integrated Assessment, http://www.epa.gov/emfjulte/ tpmcmaia/html/eutroph.html 8. United Nations Environment Programme, http://www.grida.no Eutrophication Essay -- Geology What is eutrophication? Eutrophication is, in the simplest terms, too much of a good thing. It occurs when too many nutrients are deposited into a body of water, throwing off the established balance of production and consumption of organic matter. Eutrophication can take place in ponds, lakes, rivers, and oceans. At first, the overload of nutrients in the body of water encourages plant growth. However, soon this excess of organic material uses up most of the available oxygen in the water, taking it away from the other plants and animals. These other organisms can no longer survive with such depleted oxygen levels and die off, creating what is referred to sometimes as a "dead zone", devoid of life. Below is a table of the different trophic states, or levels of organic matter in relation to available oxygen, that a body of water traverses on its way to becoming a "dead zone". TROPHIC STATES Oligotrophic Clear waters with little organic matter or sediment and minimum biological activity. Mesotrophic Waters with more nutrients, and therefore, more biological productivity. Eutrophic Waters extremely rich in nutrients, with high biological productivity. Some species may be choked out. Hypereutrophic Murky, highly productive waters, closest to the wetland status. Many clearwater species cannot survive. Dystrophic Low in nutrients, highly colored with dissolved humic organic material. (Not necessarily a part of the natural trophic progression.) back to top What causes eutrophication? Eutrophication of bodies of water is a naturally occurring phenomenon. However, the process has been aggravated by the human population. Such man-made eutrophication is caused by excessive discharge of nutrien... ...less * and being a responsible boater by pumping out wastes. back to top Resources 1. Environmental Agency, http://www.environment-agency.gov.uk/ s-enviro/viewpoints/4health/3eutroph/4-3.html 2. Eutrophication, http://www.btnep.org/pages/eutrophication1.html 3. Fish Kills do to Harmful Algal Blooms, http://www.redtide.whoi.edu/ hab/foodweb/fishkills.html 4. Harmful Algal Bloom Photo Gallery, http://habserv1.whoi.edu/hab/ rtphotos/rtphotos.html 5. Impact of Phosphorus on Aquatic Life: Eutrophication, http://www. agnr.umd.edu/users/agron/nutrient/Factshee/Phosphorus/Eutrop.html 6. Marine Research on Eutrophication, http://www.mare.su.se/english/ index.html 7. Midatlantic Integrated Assessment, http://www.epa.gov/emfjulte/ tpmcmaia/html/eutroph.html 8. United Nations Environment Programme, http://www.grida.no

B. Will the Economy Falter? Essay

The U. S. is now in its fifth straight year of economic growth. (There was a brief recession back in 2001. ) It has been observed over the last 60 years economic that recoveries on average last only five years. Once the five-year mark is reached, an economy typically runs into trouble. Cracks and strains start to appear. Inflation pressures build, interest rates move higher, housing weakens and business inventories begin to swell. On the media pundits utter the â€Å"R† word (recession) more frequently at this juncture. So the obvious question is: If the present recovery is five years old, is this economy now in jeopardy? The answer, fortunately, is no. Some sectors, like housing, are showing signs of tiring. Even the pace of job creation has been slowing the last four months. However, when diagnosing the health of an economy, it is vital to differentiate between an economy that is merely slowing to a more moderate and sustainable pace — from one where fundamentals have so deteriorated that a recession is all but inevitable. All evidence this time points to the former, namely that the economy remains in sound health with the business cycle far from over. The economy has indeed performed very well so far in 2006. Growth surged an estimated 4. 5% annual pace in the first half — despite high energy prices and rising interest rates. Inflation, though slightly higher than what the Federal Reserve prefers, is still quite benign. Companies continue to focus on operating more efficiently and raising productivity levels. Job creation, which has been disappointing recently, is still running at an average of nearly 150,000 a month, very near the level of 165,000 per month seen in 2005. S&P 500 earnings are expected to increase by 11% in the second quarter, after a 15% jump in the first three months (Baumohl).

Why digital marketing is imperative? Essay

Digital Marketing Introduction            Marketing has become of the vital aspects in business running. This is the method of communicating the worth of a service or a product to the customer by a producer or the seller with the main intention being selling the product or services. There are numerous types and forms of marketing. Digital marketing is one of them; this is marketing which makes use of electronic devices (computers). Digital marketing applies expertise’s or platforms such as websites, e-mail and social networks. Many organizations have resulted to combination of tradition and digital marketing channels. Digital marketing is the advertising of products or brands using different forms of electronic media. One of the major differences between the traditional marketing and the digital marketing is that, digital marketing uses methods or channels that allow a business to scrutinize marketing movements and comprehend what is functional and what is not (Ryan & Jones, 2012). Why digital marketing is imperative?            Digital marketing an all encompassing aspect that all customers have access to information at anytime and anyplace they want it. Past are the times when messages that people got about a product or service comes from the company and entailed only what the company wanted the customers to know (Wind &Mahajan, 2001). The world of digital world is an ever-rowing source of leisure, news, social interaction as well as consumers are now uncovered not just to what the business says about their product, but what the media, relatives, friends, etc., are saying as well. In addition, the customers are further probable to trust them than you are. People want products they can trust, companies that know them, personalized communications and relevant offers modified to their needs and preferences (Bird, 2007).            With the world rapidly shifting from analogue to the digital world, the digital marketing world is as well becoming one of the vital aspects in the business industry. People are becoming more and more consumers of the digital world through devices such as mobiles, computers, and laptops and in turn, the marketing sector is adapting fast. Digital marketing is becoming infinitely more affordable than the traditional offline marketing strategies or methods. For example, the social media can transmit a marketing message to a wide range of audience or consumers within a very short period and at an affordable cost (Fenwick & Wertime, 2013). In addition, another main benefit of conducting marketing digitally, us the fact that, one can be able to track and monitor the marketing results. This can be done through review of consumers response rates and in turn enable to measure the success of a marketing campaign in real time. Perhaps the strongest case for incorporating a di gital element in ones marketing intelligence campaign is that, there are numerous digital forms of media that are fast overtaking the traditional forms of information consumption. The bottom line is, the digital age is here, and those businesses that fail to adapt to the new marketing climate are at great risk of going extinct sooner rather than later (Ryan & Jones, 2011). Digital Marketing Methods Already In Use in the Company ABC            Despite the growing list of available digital marketing methods, ABC has already put in use some of the methods. Despite the need to deployment the new marketing channels, ABC Company had already deployed different and varying marketing channels. One of the major and key digital marketing that is already in use by the Pepsi Company is the use of Company Official Website. The company website is the chief gateway to the company’s products or services. Numerous businesses start with an eye-catching website as the primary step to advertising their business or the products and services and so does the Pepsi Company (Hemman, 2013). It does not look like the websites use technology is not departing away anytime soon. They are still the most effectual advertising channel, even though many business proprietors attribute the achievement of a sale to their website rather than the advertising actions that got public there in the first place (Rowan, 2001). This is a gene ral dilemma that can only be determined through analytics and education. A website on its own will fail to produce activity unless there is a dynamic program or advertising in place to welcome visitors to the website. A great looking website is a good start but very few websites can get results without many months of social media, search marketing, or advertising (Ryan & Jones, 2012).            The major merit associated with use of website marketing also known as online marketing is that, the company can reach to a large volume of customers globally. The internet is a powerful tool in connecting people. It’s also inexpensive when compared to other traditional methods if marketing, brings results quickly, invites consumers and clients to research for specific product of their interests (Rowley, 2008). Moreover, business growth statistics can be measured very easily. On the other hand, this method has limitations. One is the consumers are denied to feel, smell, taste or to try on the tangible goods before marketing or purchasing. For the method to be effective, customers and clients must be handy with the use of ‘Email Marketing Efficiently’ (Carter, 2011).            In addition to the company website, the company also has implemented email marketing method. This is whereby, the company captures the emails addresses of their website visitors when they subscribe to the website. In return, they use send emails to the customers with the desired messages about a product or a service. This can be done from the official company website or from the affiliate’s websites. The benefits of this method include low cost of conducting and running the marketing campaign, it’s also easy to create and also track. Moreover, it can be used to cover a large geographical area within a short period of time (Carter, 2012).            However, on the other hand the marketing method is incurred by shortcomings. One is that the method needs engagement as it calls for constant tweaking so as to keep the subscribers engaged. Spam is another demerit of the method. People’s inboxes are filled with emails and in order to cut down the amount of unwanted emails, servers have filters to lessen the number of spam emails to the customers and in return the information may fail to reach to the intended people in time (Friedlein, 2014). Digital marketing channels            In the ever growing digital marketing world, there are numerous and continues channels that can be deployed in digital marketing. The channel (s) used by any given business depends or varies from one business to the other as the business the most effective method depending on the target or objectives of the marketing campaign. Choosing the right channels to use for what purposes in the ABC, critical elements of business strategy is vital in choosing the most effective channels (Hendrix, 2014). Get it right and you can reap the rewards of reaching and retaining your customers. In the process of choosing marketing channels there are three keys to a successful digital marketing. (I). the channel should be able to manage complex customer relations with the company, products and services offered across a variety of other channels both digital and traditional. (II) The channel should respond and at the same time initiate dynamic customer relations. (III) Finally, the cha nnel should extract value from big data to make better decisions faster (Winterberg, 2013). As a marketing consultant the best digital channels that can be deployed by Pepsi Company include: Social Media Marketing            Social media marketing  refers to the practice of gaining  website traffic  or awareness through social media sites. It is a form of Internet marketing which utilizes  networking websites as a marketing tool. The main objective of this method is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. The social media phenomenon is gaining steam in recent times as the young and digital generations are frequently relying on for information (Farrar, 2010). One advantage of deploying social media is the fact that it’s free to use for the customers and the company so able to get the feedback from the customer instantly. Social media is the various activities which integrate technology, social interaction, and construction of pictures, words, videos and audio. This marketing channel creates connectedness between the company and the customer, maintains openness and promotes par ticipation of the customers in company activities. However, this digital marketing method requires the company to keep updating the social media accounts. This process takes time and effort. In addition, a person with knowledge about the company and its products should be deployed to manage the accounts (Ryan & Jones, 2012). Affiliate Digital Marketing            Another digital channel that would be of great help to ABC is through affiliate digital marketing. This is whereby a website owner places adverts on behalf of ABC (online merchant). The benefits from this affiliate marketing are through three ways. These are: pay per click policy. Pay per sale and pay per lead. Advantages of using this digital marketing channel are that, the merchant company only incurs a cost when the agreed action occurs. In addition, the company would get mass coverage at no additional cost and lastly, the more websites the ABC Company would be affiliated wit, the more exposure of its products and services it gets. Despite the scams and schemes in the trade, affiliate marketing is still one of the best ways to generate income on the Internet. It is especially beneficial for those wanting to earn without having to spend too much time and effort monitoring sales or client response (Bird, 2007).            For the success of the new digital campaign the information provided is vital for the customers and the company at large. The kind of information sent through the channels in marketing should relevant o the company, the product and the customer. One of the vital information exchanged through the marketing channels is the different types of products offered or produced by the company. This helps to identify a company in terms of goods or services produced. In addition, the geographical location of the business is also provided. This helps the customers to know the nearest location to find the company or their products. In other words, the channels provide information about the company and its business aspects. Moreover, the information passed or sent through the marketing methods includes promotions, payments methods and delivery of goods and services as well as all the information deemed vital to help the company increase the amount of sales or revenue gained (Bird , 2007).            In order for the digital marketing to be successful, there are numerous factors that must be met or observed by the new digital campaign, for the company. Objective attainability, this is the fact that, the new marketing campaign and the channels deployed should be applicable in achieving the company objectives and missions. Secondly, the new digital campaign should be dynamic and consumer engaging. Other key success factors include the engaging aspects of the marketing channels. The new designed marketing channels are customer engaging as it helps in determining the performance of the company through the number of positive responses from the customers. Finally, market information is sent through the channels (Bird, 2007). Conclusion            Over the recent times, there has been a dramatic increase in the intensity with which people business entities and companies use digital devices and platforms. Market analyst believes that worldwide mobile transaction volumes and value will see an average 42% yearly increase between 2011 and 2016. As customers shift online, it will become essential that businesses adopt the clear-cut rules of online and mobile targeting, personalization, engagement, conversion, and retention (Bird, 2007). Digital marketing represents about 25% of all marketing spending today. By 2020, it is believed that, it will dictate 50% of all marketing budgets. Businesses that prepare for and hone their digital marketing abilities now will begin to see instantaneous benefits and are likely to stay ahead of the curve. Interactive media will modernize business. 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